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Media Buying

Media is a way to execute on the defined marketing strategy.

Media is a vehicle that enables you to reach new and existing customers with an engaging brand message, progressively driving the campaign to achieve your marketing goals.

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Media Strategy

First we start with media strategy. Defining the media strategy and campaign details will ensure the right media tactics are chosen to best deliver on your goals.

  • Defining Campaign Objectives

  • Target Audience Definition & Research

  • Defining Campaign Key Performance Indicators

  • Media Platform Research & Analysis

  • Media Budget Allocation Recommendation

  • Pro-Forma Analysis

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Media Execution

We place your ads where highly qualified prospects are consuming content & media, driving them to take the desired action.

  • Banners / Display

  • Social Media

  • Google Ads / SEM

  • Digital video

  • Digital radio

  • TV, Radio, Print, etc.

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Reporting & Analytics

We are constantly reviewing data and results, understanding how the campaign is performing and optimizing across tactics to produce the best results.

  • ROI-Focused Reporting

  • Performance Analysis Against Campaign KPIs

  • Spend Analysis

  • Attribution Evaluation

  • Media Plan Assessment & Optimization